Integrated producer and marketing strategist based in Chicago.
Intro
Krizia is a skilled, motivated, and experienced marketer and producer with seven-plus years of service in a range of industries—from startup tech companies to digital agencies to innovative production studios. She was most recently a marketing manager at the financial technology studio, String and Key.
Based in Chicago, Krizia always thrived in the hustle and bustle of city life. She enjoys a damn good cup of coffee and takes on more than she can handle in the kitchen.
Work
01
The Who: Krizia provided project management and marketing strategy on behalf of String and Key (S/K) for Wysh. Being a start-up, Krizia wore many hats at S/K. She helped launch the initial marketing assets for Wysh, provided content strategy for blog articles and social media posts, and created and maintained a marketing financial tracking system. She has worked closely with fellow marketers, compliance officers, creatives, accountants, and third-party vendors.
The What: Wysh Financial is a fintech company that provides products that help protect what matters most to oneself. Wysh offers products in the B2C and B2B spaces. Wysh offers term life insurance, and high-yield savings accounts with added micro life insurance coverage for customers. For banks, Wysh can provide bank savings accounts with an embedded micro life insurance benefit. String and Key is the financial studio behind the Wysh products.
The How: Prospective customers can apply online via the online app or mobile app (iOS or Android) for term life insurance coverage and/or the savings account.
Wysh Financial Protection
02
Siggi’s
The Who: Krizia provided account management, project management, and product management. She managed front-end engineers to provide site updates, improvements, and maintenance.
The What: Siggi’s is an Icelandic-style yogurt. Siggi’s prides itself on using simple ingredients and minimal sugar. The yogurt is thick, creamy, protein-rich, and packed with probiotic milk cultures. They offer an array of dairy and non-dairy yogurts with an array of flavors.
The How: The site was built and maintained on WordPress.
03
Gambit Rewards
The Who: Krizia provided account management, project management, and product management. She led both front-end and back-end engineers to build the MVP version of this project. She also managed a team of designers that launched successful rebranding for Gambit.
The What: Gambit is a regulator-approved platform that provides loyalty programs with online gaming and sports betting in America. Gambit's proprietary platform enables consumers to convert loyalty points across rewards programs into free-to-play tokens. The tokens can be used to participate in fun gaming experiences to win cash or other prizes. Snipp Interactive acquired Gambit in February of 2022.
The How: The platform was built on Ruby on Rails. The main site was developed in React.
04
McDonald’s HappyMeal.com
The Who: Krizia provided project management to designers and front-end developers. She ensured the site updates for each respective U.S. Happy Meal program.
The What: HappyMeal.com helps bring the magic of the McDonald’s Happy Meal to the digital world. The site provides the latest HappyMeal toy lineup with interactive games.
The How: The site was built and maintained using JavaScript, HTML, and CSS.
05
McDonald’s McPlay App
The Who: Krizia provided project management to designers and game developers. She led the workflow from the game ideation process to ensure the timely release of the games.
The What: The McPlay app brought each HappyMeal program to life with a curated game experience for every brand partnership. This app was discontinued.
The How: The app was available on both iOS and Android. The games were built on Unity.
06
Build-A-Bear Workshop: Kabu Pop Party Quest
The Who: Krizia provided project management to designers and game developers. She led the workflow from the game ideation process to ensure the timely release of the games. She provided detailed directions to the developers on every level of the game.
The What: The PARTY is coming up, and the Kabu Friends are excited. Pop bubbles and unlock rare items along the way to open new zones. Build-A-Bear created this game to help bring their new line of Kabu plushies to life.
The How: The app was available on both iOS and Android. The game was built on Unity.